DWf – COVID-19: Freedom Day for England the day we’ve all been waiting for?

Author - Simon Belfield

The Prime Minister confirmed on 12 July 2021 that Step 4 of England's COVID-19 Roadmap will go ahead on 19 July 2021. This means that the majority of legal restrictions will end and instead people will be expected to protect themselves and others through their own informed choices. It is easy to get excited about the prospect of our newfound freedom, but what challenges will businesses face after England's so called 'Freedom Day'?