birketts – Christmas advertising: avoiding an unwanted gift of litigation
The Christmas advertising season is upon us with numerous campaigns recently launched across our television screens and social media. Alongside big budget campaigns, such as the now traditional John Lewis offering, there is also a thriving sub-genre of Christmas ‘parody’ adverts. This advertising genre is popular with so-called ‘value’ brands and typically involves poking fun at famous Christmas movies or books. Occasionally, these parody adverts take aim directly at their more up-market rivals.
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